Judging from the prevalence of male enhancement products currently on the market, it can be assumed that men of all ages have a desire to stay as active and virile as possible. Most consumers are familiar with doctor-prescribed medications such as Cialis and Viagra and while these certainly have a good track record in terms of treating erectile dysfunction, some men are unwilling to risk the possible associated side effects, or may just prefer to use a natural product. For these men, the options are many, but with this wider choice can also come confusion. Before purchasing any product such as this, the consumer needs to identify exactly what they are looking for in a formula, what ingredients it uses, the amounts of ingredients, price, the overall health benefits, the safety of the product and how well it has performed in clinical trials. As with all consumer products, more research and knowledge will mean a more satisfied customer.